Loblaw shoppers saved $50M in 2024 through Flashfood partnership

Loblaw Cos. Ltd. and Flashfood have reached a major milestone in their partnership.

The companies say Loblaw shoppers have collectively saved more than $50 million on groceries in 2024—$238 million in the past five years—by using the Flashfood app.

Consumers can use the app to save up to 50% on essentials that are nearing their best-by date or where stores have excess inventory, including meats, dairy, seafood, produce, prepared foods and more.

Since beginning their partnership with Flashfood in 2019, Loblaw has diverted nearly 86 million pounds of potential food waste from landfill through the program. The grocer aims to send zero food to landfill by 2030.

"With the rising cost of living, Canadians are looking for more ways to save money. Last year alone, customers purchased more than 900,000 boxes of fresh produce at our stores through the Flashfood app," said Jonathan Carroll, SVP, Superstore Operations and head of Loblaw's food waste reduction initiatives, in a release. "This partnership allows us to offer incredible value to our customers while taking meaningful action to reduce food waste. It's a win-win for our customers, our business, and the environment."

Flashfood is available in 850 Loblaw grocery stores across Canada, including select No Frills, Maxi, Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Your Independent Grocer, Provigo and Dominion stores.