L'Oréal Paris Canada dropping International Women's Day merch

It’s all about the sisterhood(ie).

In recognition of International Women’s Day on March 8, L'Oréal Paris Canada is launching a limited-edition hoodie available for free at pop-up activations in Toronto and Montreal, while supplies last.

L'Oréal Paris Canada partnered with Vancouver-based clothing brand Brunette the Label to create a sweatshirt that plays on the beauty brand’s signature tagline “Because You're Worth It.”

The result? A white hooded sweatshirt with “I’m worth it” (Je Le Vaux Bien in French) printed on the front. 

“International Women's Day is a moment to honour the achievements, resilience, and strength of women everywhere," said Sarah-Anne Ducreux, general manager, L'Oréal Paris Canada, in a press release. 

"The Sisterhoodie is more than just a shirt—it's a wearable statement of confidence and self-worth, worn proudly,” she added. “It reflects our belief that every woman should embrace her individuality and never forget that we are all worth it.”