Longtime executive Marie-Eve Royer has been named president of Bimbo Canada.
Royer succeeds Joseph McCarthy, who assumed a newly created role at Bimbo Bakeries USA after five years leading the company’s Canadian operations.
Most recently, Royer held the title of senior vice president of business transformation, where she was responsible for aligning the company’s commercial sales and supply chain functions.
“Marie-Eve is a visionary leader with an outstanding track record leading large, complex projects through periods of change and transformation. She is known and respected throughout our organization for her disruptive thinking, her relentless pursuit of excellence and her laser focus on consumer needs,” said Mark Bendix, executive vice president, Grupo Bimbo, in a statement. “This, combined with her deep understanding of our business gained through her decades-long tenure, makes her the ideal person to lead Bimbo Canada into the future.”
Royer began her career with Maple Leaf Foods more than 20 years ago in the Leadership Trainee Program, before the company sold the Canada Bread business to Grupo Bimbo in 2014.
Since then, she has held leadership roles in commercial strategy, supply chain, marketing, sales and foodservice in Canada and the United Kingdom.
The executive volunteers and sits on the board of directors at The Grocery Foundation and was recognized as one of Canadian Grocer’s 2020 Star Women in Grocery.
“It is an honour to lead the talented team at Bimbo Canada whom I’ve had the privilege to work alongside for so many years,” Royer said in a press release. “We have been a part of Canadian’s meals for more than 100 years… This is something I take enormous pride in. In my new capacity, I look forward to leading this great organization through its next chapter building on our history, accelerating our transformation journey and fostering a culture of collaboration as we fulfill our purpose to Nourish a Better World.”