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Shopper Marketing

  • Manager's special

    Bill Skeard, store manager at Colemans’ The Garden Market in Corner Brook, N.L., was the only Canadian among nine finalists in the Food Marketing Institute’s 12th Store Manager awards competition in May.
  • Target is coming! Target is coming!

    Target is known for its cheap and fabulous fashions.
  • Get schooled on BTS

    It’s nearly back-to-school time, and parents will soon be faced with the dreaded task of packing lunches again.
  • Ethnic eating

    We know the face of Canadian shoppers is changing.
  • Emotional rescue

    Shoppers show different emotions in different stores.
  • The sweet spot

    Confectionery makers are sweetening the deal with premium products and nostalgic flavours that conjure up childhood memories
  • Pushing Produce

    No longer just side dishes, fruit and vegetables are driving the main course.
  • A distinct problem

    Quebec’s Provigo is crying out for help from the new president of Loblaw
  • Black ties and shiraz

    Loblaw’s private-label gourmet line aims to take grocery shoppers upmarket.
  • Freezing hot

    Time-starved consumers are driving growth of quick-and-easy frozen entrees.
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