Metro partners with Les Produits du Québec to promote local products

Metro is partnering with Les Produits du Québec – a non-profit organization created with support from the Quebec government to recognize and promote locally made products  – to introduce its certification markers. 

Over the next few weeks, the Product of Québec, Manufactured in Québec and Designed in Québec designations will be seen on locally made products in Jean Coutu and Brunet pharmacies as well as Metro and Super C stores in the province. 

"This partnership will allow us to offer customers the products they want and allow us to continue our support of local businesses while contributing to the socio-economic activity in the regions we operate," said Josée Houle, vice-president, merchandising, Jean Coutu and Brunet.

Nearly 20,000 products have already obtained Les Produits du Québec’s designation and the list continues to grow, said Elfi Morin, the organization’s general manager. 

“This partnership is another major step forward, after less than six months of activity. Together, we are making it easier to identify and purchase Quebec products in stores and online,” Morin added.

This new identification is in addition to the Aliments du Québec and Aliments préparés au Québec labels already in place in Metro, Metro Plus and Super C stores in Quebec.