Who: Metro Inc.
What: To celebrate the launch of Moi Rewards in Ontario, the grocer is rewarding five community champions with 1 million Moi points each.
The Celebrate Moi campaign calls on Ontarians to nominate individuals making a difference in their communities—from food bank volunteers to those who pick up groceries for elderly neighbours.
“We are thrilled to announce Celebrate Moi!, a campaign that will give five winners 1 million Moi points to use however they like,” said Alain Tadros, vice president and chief marketing officer at Metro, in a release. “Better yet, those rewarded might be spotlighted in media and on our social channels for all the hard work they do in their communities and the causes they champion.”