Michelle Gupta named head of marketing for Hershey Canada

Former Procter & Gamble brand director Michelle Gupta has joined Hershey Canada as head of marketing.

“I couldn't be more excited to join such an incredible team and work on some of the most beloved brands in Canada,” Gupta said in a LinkedIn post. “Hershey is a place where brilliant people, a snacking powerhouse portfolio, and a genuine passion for making more moments of goodness all come together, and I am so ready to be part of it.”

Gupta joins the confectionery company after a nine-year career at Procter & Gamble. She joined the company in 2017 as a brand manager, working her way up to her most recent position of brand director, B2B and B2C oral care (Crest and Oral-B).