As first lady, Mrs. Obama sought through a White House initiative called "Let's Move'' to improve the health of U.S. children by encouraging them to engage in physical activity and eat healthier food. She worked to improve federal nutrition standards for school lunches and extracted commitments from food companies and restaurant chains to cut calories, salt, sugar and trans fats in their meals.
But she said Wednesday that kids still are not getting the recommended levels of nutrients and are eating and drinking too much added sugar, an average of 53 pounds per year. Sugary drinks are youngsters' main source of added sugar, she said, adding that nearly two-thirds of them have such a drink every day.
PLEZi Nutrition, based in the District of Columbia, is a public benefit corporation, meaning that the for-profit company was created specifically for the public's benefit and will balance its profit needs with its mission to help improve child nutrition.
Mrs. Obama also announced that the company is donating $1 million to an initiative by FoodCorps, a nonprofit organization that is working to help all 50 million students in the U.S. receive education about nutrition and free school meals by 2030. PLEZi Nutrition will also contribute 10% of its profits to the broader movement to improve child nutrition.