Milk2Go launches contest for new mystery flavour

Milk2Go is giving Canadians the chance to win a mystery vacation worth $10,000 if they can guess its new, limited-edition flavour, to be revealed in September.

The Milk2Go Mystery Flavour is available now and throughout the summer at local grocery stores. 

Clues will be dropped on June 12, July 10 and August 14. The contest closes at 8 a.m. ET on September 25, and the winner will be announced at 12 p.m. that day. 

In addition to the contest, Milk2Go is hosting an escape room pop-up from June 9 to 11 at the CF Toronto Eaton Centre.

Open to the public, the Mystery Escape experience invites participants to enter an escape room that promises to challenge their sense of taste and smell, and will end with the chance to ask questions about the new flavour. 

"We're excited to add another delicious flavour to our lineup of much-loved milks and shakes," said Tina Galluccio, senior marketing manager at Saputo for the Milk2Go brand, in a statement. "We hope that consumers will challenge their taste buds in this guessing game all summer long, and try the new flavour during its limited-time release."