Nescafé outlines sustainability targets with focus on regenerative agriculture
Nestlé coffee brand Nescafé is investing one billion Swiss francs (CAD$1.4 billion) to accelerate its sustainability mission.
As part of the Nescafé Plan 2030, the brand aims to help drive regenerative agriculture, reduce greenhouse gas emissions and improve farmers’ livelihoods.
Nescafé will provide farmers with training, technical assistance and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices.
Focusing on where the brand sources 90% of its coffee (Brazil, Vietnam, Mexico, Colombia, Côte d'Ivoire, Indonesia and Honduras), it will work with farmers to test, learn and assess the effectiveness of regenerative agriculture methods.
The brand hopes to achieve 100% responsibly sourced coffee by 2025, in addition to 20% of coffee sourced from regenerative agriculture by 2025 and 50% by 2030.
In Mexico, Côte d'Ivoire and Indonesia, Nescafé will pilot a financial support scheme to help farmers accelerate the transition.
The change aims to contribute to Nestlé's Zero Net commitment to halve greenhouse gas emissions by 2030 and reach zero net greenhouse gas emissions by 2050.
"Climate change is putting coffee-growing areas under pressure," said David Rennie, head of Nestlé Coffee Brands, in a statement. "Building on 10 years' experience of the Nescafé Plan, we're accelerating our work to help tackle climate change and address social and economic challenges in the Nescafévalue chains."
