Who: Nespresso Canada
What: The company is renewing its collaboration with national tree-planting organization Tree Canada for yet another year.
This will include donations and the participation of its teams as planting partners.
"Sustainability is firmly rooted in Nespresso's DNA and is reflected in our daily actions both globally and here in Canada. It was therefore only natural to continue our collaboration with Tree Canada, as we consider it our duty to have a positive impact on the environment and local communities," said Frédéric Pasquier, vice president of marketing and communications at Nespresso Canada, in a statement.
The ongoing collaboration with Tree Canada is part of the company's desire to achieve net zero emissions by 2050, in line with the United Nations (UN) Science-Based Targets (SBTi) approach. Nespresso said it’s also committed to finding ways to accelerate the achievement of this goal by 2035.
These actions are part of Nespresso's overall commitment strategy to sustainable quality coffee, with a particular focus on regenerative agriculture.
Several planting activities have also been planned for the spring and fall of 2023 echoing the partnership signed in 2022 for an additional $100,000 donation.
In Quebec, planting will continue on intermunicipal public lands under the management of the Domaine-du-Roy MRC, this time in the Saint-Méthode sector on an 18-hectare site.
The site identified in Ontario is a vacant lot owned by the City of Greater Sudbury.
In British Columbia, the project that began over the past two years on the McLeod Lake Indian Band's McLeod Lake lands will continue with a focus on restoration.