Loblaw Companies Ltd. has introduced a four-part docuseries on the problem of food waste called Half Full.
Each online episode presents stories about ways people can work to solve the food waste problem including the role of retailers, how home cooks can reduce waste, a look at circularity, and some of the businesses tackling the issue.
The content series fits with some of Loblaw’s corporate social responsibility commitments and was introduced in an email company president and executive chair Galen G. Weston sent to PC Optimum members on Wednesday.
According to Loblaw, while many Canadians remain food insecure, the country wastes enough food each year to feed the entire country for five months.
“It can’t continue, and so as the stores that fill more Canadian fridges than any other, we’ve been taking action,” said Weston.
Half Full profiles “some of Canada’s food waste heroes,” he wrote. “[A] amazing stories from the people working hard to make the most of the food we are lucky enough to have.”
Both series are housed on the once-exclusive PC Insiders website, which Loblaw opened up to non-members during the height of the pandemic to offer shoppers some much needed meal-time inspiration.
In his email, Weston detailed some of the progress Loblaw has made to surpass its food waste goals. In 2017, the company set out to reduce food waste by 50% by 2025; by the end of last year, Loblaw had already reduced food waste to landfill by 86%.