No Frills itself even got into the act, posting a comment reading “Not bad for a Canadian grocery store, eh?” accompanied by the hashtag #FakeItTilYouMakeIt.
The brand then went a step further by releasing “Bananas Remix,” an answer track to Fallon that contains the lyrics “Jimmy and Steve, I’m glad you had a laugh/but we’re a grocery store that just happens to make tracks about…bananas. Oranges are cool, but we prefer banana juice. What’s a split without sliced yellow fruit? It’s like shopping at No Frills and spending too much loot.”
It’s unclear how one of the few physical copies of Haulin’ State of Mind found its way into Fallon’s hands in New York, but a spokesperson for No Frills said in an email statement that it played no part.
“It was totally organic,” said No Frills. “That said, when Canadians jumped in because Fallon miscredited the album, we couldn’t let the moment pass without a proper response—so, we dropped the remix. Just like the initial album, these are the kinds of things that our incredibly loyal customers and fans expect from us, and we never want to let them down.”
The Haulin’ State of Mind album, meanwhile, boasts more than 16,000 monthly listeners on Spotify. You might say it has a lot of a-peel.