No Frills opens 200th store in Ontario

No Frills has marked a major milestone in Ontario.

On Thursday (June 18), the Loblaw Companies discount chain opened its 200th store in the province.

Located in the city of Brockville at 2 Windsor Drive, Sheldon’s No Frills features the warehouse-style timber and steel design first seen at Mike & Grace’s No Frills in Komoka, Ont.

“Opening this No Frills in Brockville is an incredible milestone, both personally and for the No Frills brand,” said Sheldon Veenstra, store owner, in a press release. “This area has always felt close to home for me, so it’s a real privilege to bring something new to Brockville, create local jobs, and build lasting relationships in the community for years to come”

Sheldon’s No Frills offers multicultural foods, fresh ready-to-eat meals, hot rotisserie chickens and freshly baked bread and pastries. 

To commemorate the opening, Sheldon’s No Frills will donate $1,500 to The Brockville and Area Food Bank and $1,500 to The Salvation Army.

“As Ontario’s 200th No Frills store, Brockville represents an exciting moment in the growth of our banner and the future of discount grocery,” said Jennifer Teixeira, senior vice-president, No Frills Operations. “We know value matters more than ever, and customers shouldn’t have to choose between affordability, quality and a great shopping experience. This new format allows us to deliver the low prices No Frills is known for in a space that feels fresh, warm and welcoming.”

The store has created 120 new jobs in the community. 

Click through the gallery below to see photos from the grand opening. Photography courtesy Loblaw Companies Ltd.