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No Name survey cuts to the chase

Loblaw Companies Limited spells it out in ongoing advertising efforts that promote its popular generic food and household products brand
no name simple check (CNW Group/Loblaw Companies Limited)

This is an article about a survey.

Maru/Blue conducted the survey on behalf of Loblaw’s No Name brand that examines Canadian attitudes toward simpler food labels and organized kitchens.

READ: No Name’s quirky Twitter account a hit with consumers

According to the "No Name survey," 85% of participants said they wished food labels were easier to read.

Meanwhile, more than 40% said disorganized kitchens stressed them out, and one third said they did not tidy their fridge or pantry much.

Check this out: No Name gets quirky on YouTube

The survey is part of ongoing efforts launched earlier this year to raise awareness of Simple Check products. These are products that carry a checkmark on pack to help shoppers identify No Name products are made without 10 ingredients including artificial flavours and monosodium glutamate.

Campaign creative states the obvious to demonstrate the simplicity and transparency of the checkmark program. For example, the headline on a recent press release reads: "This is a press release about No Name Simple Check products."

This is the end of the article.

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