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Nutella hits the road with truck tour

Canadian tour features celebrity chef Stefano Faita

Continuing a nutty year that has produced a new partnership with Tim Hortons and the opening of a Nutella-inspired creperie in Toronto area grocery stores, the country’s leading chocolate spread is hitting the road.

The first-ever Nutella Truck Tour includes stops at the Toronto Zoo as well as cultural events in Quebec City, Edmonton and Montreal.

It will feature guest appearances by celebrity chef Stefano Faita, star of the former CBC Television show In the Kitchen with Stefano Faita. To commemorate the tour, Faita has created five Nutella-inspired breakfast recipes, including a buckwheat crepe and a German pancake.

Patrons at the stops will be invited to sample a Belgian waffle or fresh fruit skewer with Nutella. Attendees will also have an opportunity to receive a personalized Nutella jar label, as well as photo opportunities with a giant jar of the hazelnut spread and Nutella-themed prizes.

The Ferrero Canada brand introduced the tour on Monday with Faita surprising commuters in Toronto and Montreal with a Nutella-inspired breakfast. A video of the event is available on a dedicated microsite that also features Nutella recipes.

Nutella accounts for more than three quarters (78.7%) of sales in Canada’s $72.5 million chocolate spreads category according to the research firm Euromonitor, with sales of $57.1 million in 2014.

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