PepsiCo partners with TikTok influencers to launch new Pure Leaf and Brisk Iced Teas
PepsiCo Beverages Canada brands Pure Leaf Iced Tea and Brisk Iced Tea have launched TikTok campaigns introducing two new flavours.
Brisk is debuting its new Strawberry flavour with a search for Canada’s next TikTok star.
The brand has invited Canadian content creators to show off the bold creative concepts that helped them become viral influencers. Then, during the month of July, the four will give their fans and other aspiring content creators the chance to show off their own talents and get their big break by being featured in an upcoming Brisk ad.
Influencer partners (and judges) include Zac Bell, Matt Gupta, Colty and French Canadian partner Antho Tran.
To support the launch of its new Real Blackberry flavour, Pure Leaf is partnering with self-love TikTok influencers Spencer Barbosa and Sam Wong to say “no to fake and yes to real” and post their realest moments – from overcoming anxiety to mindset changes and to body image.
The goal of the campaign is to encourage women to authentically embrace themselves exactly as they are or feel in the moment.
