Poll results: What's front and centre for your retail marketing strategies?
There's a lot of ground to cover in your store.
It's an unfortunate reality for grocers that, while your department managers and staff can strive to put customers first, there's only so much square footage you can concentrate on. So, it's time to prioritize. What will give you the most bang for your buck when it comes to catering to your customers?
We asked readers on CanadianGrocer.com:
What departments will be front and centre for your retail marketing this year?
- 40% Convenience is king. Time-pressed customers want ready-to-eat or ready-to-heat meals, so I'll be boosting my HMR offerings.
- 22% Expert advice. From pharmacists to in-store chefs, more expertise from different departments will boost basket size and loyalty.
- 21% Produce with a punch. With consumers looking for more healthy options, fresh produce will be at the forefront in my store.
- 17% Non-food gains. From beauty to floral, there's more opportunity to grow sales in other non-food offerings.
This week’s poll question: How would you deal with a consumer boycott of a brand or product? To answer, go to our homepage. The poll is in the lower right corner.