What: For the first time, the brand has become the official Canadian partner of global charity Movember to raise awareness around mental health.
As the only official partner in Canada in 2023, Pringles is donating up to $125,000 to the cause and launching a social media campaign featuring conversation starters to help men break the silence on mental health issues.
On Nov. 1, Mr. P – Pringles' mascot – kicked off the campaign by shaving down his famous mustache.
"Pringles wants to help Movember change the face of men's mental health issues, and what better way to start than by shaving the iconic face of Mr. P?" says Nicole Gawen, Canada marketing and wellbeing lead, Kellanova Canada, in a statement. "Pringles has always been about finding the fun in everyday moments and, through our Movember partnership, we are taking this to the next level to help men start real conversations around their mental wellbeing. It's a natural fit for Pringles as we strongly believe in the power of connection and know that fun and thoughtfulness can work together to boost your mindset."
Pringles has been partnering globally with Movember since 2020.
In addition to its new campaign, Pringles will conduct an internal fundraising initiative with its Kellanova colleagues.