Royale rolls out brand platform ‘There for All’
Royale has launched a new brand platform, “There for All,” that positions the paper products brand as an “irreplaceable” part of the Canadian experience.
The platform connects Royale products to life’s most intimate and vulnerable moments—from wiping a tear to cleaning up a spill.
“At Royale, we believe that the more lives you touch, the more it matters to care about every detail and put thought into every action you take,” said Jennifer Lo, vice president, marketing for Royale, in a press release. “There for All is our commitment to being an irreplaceable part of the Canadian experience; not just through our products, but through our enduring support for the communities and families that trust our brand in the most intimate moments of daily life.”
An ad anchoring the campaign features Royale’s iconic white kittens as a symbolic representation of the brand’s products making their way across Canada—from factories to Canadian households.
Creative for the There for All campaign was led by Leo Toronto, with media support from UM and PR from Citizen Relations. Production of the There for All hero film was Scouts Honour, Nimiopere, Tantrum and OSO Audio.
Watch the ad:
