Shania Twain, Chris Hadfield, Mitch Marner and more participate in Second Harvest campaign
Food rescue organization Second Harvest’s “Race to Rescue” campaign launches today (May 26).
The campaign sees 100 ambassadors posting simultaneously across social media for more than 100 hours, with the goal of raising enough funds to rescue one million meals by May 30.
Race to Rescue runs until 12 p.m. on May 30.
"Every single day, millions of pounds of good food go to waste, while millions of Canadians go without. We do not have a food shortage problem in this country, we have a food insecurity problem. Race to Rescue is our call to Canada: 100 hours, 100 voices, one national movement. This is the moment to be part of it," said Lori Nikkel, CEO of Second Harvest, in a press release.
Participants include Chris Hadfield, the first Canadian to walk in space; Grammy-winning singer and songwriter Shania Twain; hockey star Mitch Marner, Vegas Golden Knights forward and Team Canada Olympian; Matty Matheson, chef and star of FX's The Bear; Eric Robertson, two-Michelin-star chef at Pearl Morissette in Niagara; Autumn Peltier, Anishinaabe water activist; Aliya Jasmine, filmmaker and environmental journalist; Michelle Dubé, Canadian Screen Award-winning journalist and CTV news anchor; Zach Keeshig, owner of Naagan in Owen Sound; Liam Hickey, dual-sport Canadian Paralympian from Newfoundland; Tyler Heppell, fifth-generation B.C. potato farmer and creator of Ugly Potato Day; Arlene Dickinson, entrepreneur, bestselling author and judge on CBC's Dragon’s Den; Manjit Minhas, dragon on CBC's Dragon’s Den; and Michele Romanow, tech entrepreneur, Clearco co-founder and dragon on Dragon’s Den.
Each ambassador will direct their followers to a personal fundraising page with the same message—that one dollar is enough to rescue five meals. A centralized platform tracks every dollar against the 1 million-meal goal in real time.
