Safeway bets on humour and inspiration in major brand refresh Grocer launches ‘That’s The Way’ platform to strengthen connection with shoppers Shania Twain, Chris Hadfield, Mitch Marner and more participate in Second Harvest campaign Organization launches sprint fundraiser “Race to Rescue” Social media influencing millennials’ grocery purchases: survey Generation strategically splurging and saving as food prices rice No Name still generates buzz nearly 50 years after its launch Loblaw’s discount private-label brand combines simplicity, affordability and a side of humour to win over Canadians Lessons from the social media food battle What grocers and food brands can learn from McDonald’s viral misstep Antoni Porowski and Fresh Express dish on salad kits As the brand’s new “Fresh Expressionist,” Porowski shares how shoppers can take ready-to-eat salads to the next level Formula 1 driver Lewis Hamilton fronts S.Pellegrino’s ‘Dinner Dialogues’ Brand launches global platform with short film Health and beauty brief: Metro’s Q2 pharmacy results, NYX campaign stars Megan Thee Stallion Your regular wrap on the personal care, cosmetics and wellness categories DoorDash Mother’s Day pop-ups bring self-care to grocery shopping Company announces activations in Toronto and Calgary Think Turkey teams with AJ Lawson for 'You Turkey' campaign Collaboration includes a 15-second spot starring basketball player 1 2 Next Last