Skip drops “TheDishes,” introduces new brand identity

Skip is relaunching its brand, dropping “TheDishes” as it looks to capture more than just restaurant orders.

Through its new brand positioning—“Skip to the good part”—the company promises to deliver more of what Canadians want, including restaurants, grocery, convenience and retail offerings.

Skip’s new logo pays homage to its Canadian roots, while a new TV and digital campaign starring actor Jon Hamm underscores the company’s new brand message. 

READ: Skip grows delivery network across Canada

"As a company founded by and for Canadians, we're thrilled to announce the relaunch of the Skip brand, reaffirming our commitment to helping Canadians get straight to the best parts of their day," said Paul Burns, CEO of Skip, in a release. "Convenience and delivery isn't a luxury anymore, but an essential part of ensuring Canadians can get time back to do more of what they love. We're excited to deliver on that promise—bringing what you need, right to your door, exactly when you need it."

Watch Skip’s new ad spot: