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Sobey Foundation and Empire kick off annual fundraiser in support of youth mental health

The Family of Support initiative is now in its fifth year
Jillian Morgan, female, digital editor for Canadian Grocer
sobeys september
The campaign launched in 2020.

Who: The Sobey Foundation and Empire Co. Ltd.

What: The Family of Support: Child and Youth Mental Health Initiative, in partnership with Canada’s Children’s Hospital Foundations (CCHF), has kicked off its fifth edition.

Since its launch in 2020, the campaign has helped CCHF’s hospitals add 54 treatment spaces, train nearly 13,000 mental health professionals and care providers and treat and assess more than 150,000 children and youth.

Funding has been used to support various programs at children’s hospitals including: helping SickKids Hospital launch a neuropsychological assessment program for patients and supporting the Head to Toe suicide screening program at Children’s Hospital of Eastern Ontario.

The campaign will run at participating Empire retail locations until October 6. 

One hundred per cent of funds raised locally will remain local. 

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