St-Hubert to invest $11M in Quebec food manufacturing plants

St-Hubert Group is spending nearly $50 million to bolster its operations.

The Quebec-based restaurant chain and food producer-distributor said the investment will support the modernization and opening of new restaurants, and improvement of the group’s food manufacturing plants in Boisbriand and Blainville. 

Of that near-$50 million investment, the company said it will spend $11 million to modernize equipment, add new production lines and increase productivity at its two plants. 

St-Hubert plans to launch 27 new products under the St-Hubert brand this year and 63 new products under other brands.

The company produces and distributes food products under its namesake brand, as well as under 26 other brands.

It will also inject $650,000 into the construction of a new research and development centre in Boisbriand, slated to be completed in 2025.

“As St-Hubert Group gets ready to celebrate 75 years in operation, we are reaffirming our commitment to invest in our restaurants in order to offer our customers a distinctive experience that lives up to the reputation that has been the pride of our rotisseries for so many years. We will soon unveil new establishments that are designed to showcase St-Hubert's expertise. We are driven by our passion for innovation and excellence, and are committed to investing tirelessly in the modernization of our food production. We look forward to sharing the fruits of this labour with all our teams, the local entrepreneurs we are partnering with, our dedicated franchisees and, above all, our loyal customers,” Richard Scofield, president of St-Hubert Group, said in a press release.