Stingray Advertising to sell Loblaw Advance digital screen inventory

Stingray Advertising has been selected as a partner to sell Loblaw Advance digital screen inventory on a non-exclusive basis.

The deal builds on a previously existing in-store audio advertising partnership between the two companies. 

Stingray said the new partnership expands its retail media network across Canada, 

Stingray Advertising will act as screen sales agent to expand the reach of the Loblaw Advance digital screen network.

The existing network includes more than 2,000 screens across more than 700 stores and nine retail banners such as Atlantic Superstore, Loblaws, Maxi, No Frills, Real Canadian Superstore, Your Independent Grocer and Zehrs.

Loblaw Advance expects to expand the footprint in Superstore West, representing more than 700 screens by the end of 2026, with further rollouts planned in 2027.

“Some of the most influential moments in the shopping journey happen inside the store, when customers are actively considering products and deciding what goes into their baskets,” said Ryan Webber, vice-president of sales and client success at Loblaw Advance, in a press release. “Expanding our partnership with Stingray builds on our successful work together in audio and makes our digital screen network more accessible to advertisers. It gives brands another way to engage shoppers at the point of decision and bring in-store media into a more connected, omnichannel advertising strategy.”