CPMA 2025: Marketing strategies in times of uncertainty At a panel discussion, produce experts shared the advertising tactics that are helping them build loyalty and sales Sponsored How to supercharge your CPG sales and marketing strategy with proven data solutions and shopper insights Small changes in your data and insights strategy can ensure you maximize every marketing and trade dollar to deliver volume and share Think Turkey debuts ‘Perfectly Canadian’ ads Campaign spotlights homegrown turkey FreshCo launches “That’s Fresh” campaign Discount chain debuts new brand platform ‘Look for the Leaf’ campaign puts on a united front Maple Leaf Foods shines a spotlight on fellow Canadian-owned brands Hellmann’s launches “End Condiment Hoarding” campaign Brand calls on Canadians to de-clutter their fridges Farm Boy launches 'A Farm Boy Fresh Twist' brand platform Concept reimagines the task of grocery shopping as a fun experience Aylmer’s new ad suggests ‘some soups leave a tariff aftertaste’ Soup brand debuts humorous spot as U.S.-Canada trade war begins Sobeys embraces Canadian pride amid trade tensions In ads and in stores, the grocer’s new campaign shines a spotlight on Canadian-made products Sobeys’ 'So Canadian' spot delivers patriotic message Ad highlights the grocer’s local roots 1 2 3 4 5 Next Last
