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Sunkist peels back the curtain with new content series

The simple ritual of citrus peeling is at the heart of the brand's Peel Talk series
Kristin Laird
A boy and girl standing behind a kitchen counter
In Peel Talk, citrus is the catalyst for conversation and reflection

Sunkist is launching a content series called Peel Talk that brings to life the idea that small rituals can build meaningful connections.

Each episode will feature two individuals—couples, siblings and roommates—sharing stories and moments of reflection as they peel a piece of citrus. 

In addition, easy-to-prepare recipes designed for shared living households will spotlight citrus as a premium ingredient, highlighting its vitamin C, antioxidants and hydration benefits.

"Peel Talk reflects how people actually connect today through small rituals, shared food, and meaningful conversation," said Cassie Howard, senior director of category management and marketing at Sunkist Growers, in a press release. 

"By reintroducing citrus as something fresh, functional, and emotionally resonant, we're reminding Canadians that even simple moments can have real impact," said Howard.

Throughout the month of March, episodes of Peel Talk, citrus-based recipes and a citrus personality quiz will roll out at Sunkist.com/peel-talk

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