Think Turkey cheers on Canadian Thanksgiving in new campaign

Think Turkey has tapped Canadian sports commentators Joe Bowen and Michel Lacroix for its new Thanksgiving campaign. 

In three 15-second spots, Bowen and Lacroix will bring their play-by-play energy to familiar Thanksgiving moments—from announcing the menu’s “players” to calling the turkey’s arrival as the “MVP” of the meal. Canadian band Down With Webster serves up the campaign’s soundtrack with “Time To Win.”

Think Turkey is also putting the “Thanksgiving Turkey Trot” in the spotlight this year, with its “Think Turkey Trot Locator.” The map promises to help Canadians find Thanksgiving runs happening in communities across the country..

“Thanksgiving isn’t just one meal on one day. It’s a whole season we get to look forward to,” said Darren Ference, chair, Turkey Farmers of Canada, in a release. “The traditions, the homecoming, the preparation, the Turkey Trots and finally everyone gathering around the table are all part of what makes Canadian Thanksgiving special. We want to cheer Canadians on to get into all of it.”

The national, bilingual “Cheer on Canadian Thanksgiving” campaign will run across TV, digital, social and retail.

Think Turkey is a national campaign created by Turkey Farmers of Canada in partnership with Canadian Poultry and Egg Processors’ Turkey Primary Processing Sector Members.