Activia modernizes yogurt recipe with simpler ingredients and less sugar, removes gelatin

Activia has introduced a major recipe change across its portfolio.

The Danone probiotic yogurt brand has removed gelatin across its core SKUs, replacing it with plant-derived pectin. Its new recipe also contains nine grams of sugar per 100 gram servings and includes Vitamin A for immune support and Vitamin D for bone health, while promising to deliver “an enhanced, creamy taste and smooth texture.”

Activia said its “new and improved” formula aligns with Canadian consumers’ desire for functional foods made with simple ingredients.

"Every minute in Canada, an Activia product is sold," said Angela McInenly, senior director of the yogurt category at Danone Canada, in a release. "This brand evolution builds on what consumers already love and trust by elevating our ingredients and nutritional density. Not all yogurts are created equal, which is why Activia's modernized visual identity brings the 'probiotic shape' and our pioneering science forward, helping consumers immediately recognize what sets Activia apart."

As one of the biggest brand evolutions in Activia’s history, the change is being brought to life through a multi-channel marketing campaign supported by experiential consumer activations, strategic media investments and educational partnerships through the Gut Health Network.

The newly formulated “triple-benefit” range—combining “superior taste, simplified ingredient list, and globally trusted probiotic science”—is rolling out now at major grocery retailers nationwide in traditional multi-packs and 650g tubs, with no change to the suggested retail price, Activia said.