A take on Tim Hortons' bite-sized, fried-dough treat is headed to the cereal aisle.
Canada's coffee-and-doughnut chain has partnered with Post Foods Canada to launch two flavoured cereals: Post Timbits Chocolate Glazed Cereal and Post Timbits Birthday Cake.
The new cereals are "crispy and crunchy" according to Post Canada's website, and will be available at grocery stores across the country very soon.
"We're excited to be launching one of Canada's favourite snacks in cereal form so Canadians can enjoy two of our delicious Timbits flavours in a whole new way," said Samuel Heath, head of retail at Tim Hortons, in a press release. "The two-bite Timbits Canadians have loved since 1976 can now be enjoyed as an even more bite sized treat with milk in cereal bowls coast to coast."
This isn't Tim’s first foray into supermarket aisles. The company sells instant coffee, iced cappuccino and iced coffee bottled drinks as well as homestyle chili, cream of broccoli, chicken noodle, and chicken and rice soups.