Funds were raised through the retailer's Community Product Initiative
Canadian Grocer staff
(L to R) Giancarlo Trimarchi and Maria Ciarlandini of Vince's Market with representatives from CMHA York Region and South Simcoe
Who: Vince's Market
What: The Ontario grocer raised a record $30,202 for the Canadian Mental Health Association (CMHA), York Region and South Simcoe. The much-needed funds will be used for the organization's MOBYSS (Mobile York South Simcoe), Ontario's first and only mobile walk-in health clinic for youth aged 12 to 25.
The funds were raised through Vince's Community Product Initiative, a program the retailer launched in 2018 to support worthy causes. To date, the program has raised more than $114,000 for a number of life-changing organizations such as the Women's Centre of York Region, Southlake Hospital, Blue Door Shelters, Uxbridge Loaves andFishes Food Bank and more.
“The fact that we raised the highest amount [this year] shows that we had a great partnership with CMHA and we’re really excited about our next [campaign],” said Maria Ciarlandini, Vince’s community ambassador, at a cheque presentation earlier this week, noting that the grocer’s goal is to replicate the program’s success in 2023.
At the event, Vince’s Market announced that this year’s CPI recipient will be CHATS (Community & Home Assistance to Seniors), a not-for-profit that provides transportation, meals, caregiver relief and other services to help seniors age at home longer. “Seniors were hit hard during COVID, and we want to support and raise awareness of the programs out there that can help,” said Ciarlandini, when asked how CHATS was selected as this year’s recipient.
The Community Product Initiative will run throughout 2023 with 15% of sales from participating products sold at Vince’s locations going to CHATS.