Walmart Canada campaign raises $4.3M for Breakfast Club of Canada

Who: Walmart Canada

What: Breakfast Club of Canada’s back-to-school fundraising campaign with Walmart Canada raised $4.3 million, including a $1 million corporate donation from Walmart Canada.

The campaign took place in more than 400 Walmart stores and online from Sep. 21 to Oct. 24.

"For more than two decades, we've been proudly working with Breakfast Club of Canada to support breakfast programs to fuel students so they can learn and thrive," said Rob Nicol, vice president, communications and corporate affairs at Walmart Canada, in a statement. "We recognize the importance of our fundraising campaign especially during these challenging times. A big thank you to our customers and associates for prioritizing fighting childhood hunger and for their ongoing generosity."

Since joining forces with Breakfast Club of Canada 21 years ago, Walmart Canada has donated and fundraised over $67 million.