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12/16/2022

Walmart’s Breakfast Club donations hit $4.5M in 2022; retailer hosts annual ‘Fill the Kettle Day’

Company announces new record for donations made to the Breakfast Club and prepares for annual Salvation Army fundraiser

Who: Walmart Canada

What: The retailer raised a record $4.5 million in 2022 for the Breakfast Club of Canada, amounting to nine million morning meals for children and students across the country.

Since 2003, Walmart Canada has donated and raised more than $63 million for the club. 

This year's fundraising activities included a $1 million corporate donation from Walmart Canada. Customers were invited to donate in-store and online and Walmart associates organized fundraising initiatives to support the club's activities.

"Together with Breakfast Club of Canada, we've been making great strides in fighting hunger and ensuring kids are fueled to learn with greater access to nutritious school meals," said Rob Nicol, vice president, communications and corporate affairs, at Walmart Canada. "We're proud to partner with Breakfast Club of Canada and we would like to thank our associates and customers for a record-breaking year, for their overwhelming generosity and another fantastic campaign."

In other Walmart news, this Saturday (Dec. 17), the company will host the 13th annual “Fill the Kettle Day.”

Walmart will match donations made by individuals to Salvation Army Christmas kettle nationwide, up to $100,000  

Since 2007, Walmart Canada and its customers have donated more than $36 million to The Salvation Army. 

This holiday season, Walmart Canada has already donated more than $55,000 to CTV Toy Mountain in Toronto, Ottawa and Winnipeg to help The Salvation Army purchase new toys that will be distributed to children in need this Christmas.

"As we work to become a regenerative company, we are very proud to partner with The Salvation Army, one of Canada's largest providers of social assistance, to help make Christmas a reality for Canadians from coast-to-coast," Nicol said in a statement. "In these challenging times, we ask Canadians to give generously. Together we can help The Salvation Army reach its fundraising goal this holiday season and help Canadians live better."

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