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Walmart Canada, Children's Miracle Network launch 30th annual spring fundraiser

Retailer kicks off campaign with $1 million donation
Jillian Morgan, female, digital editor for Canadian Grocer
Exterior shot of Walmart Canada store
This year's campaign theme is designed to celebrate the impact of 30 years of support.

Who: Walmart Canada

What: Children's Miracle Network has launched its 30th annual spring fundraising campaign with Walmart Canada in support of Canada's kids, families, and their local children's hospitals.

From May 9 to June 2, Canadians are invited to participate by donating in-store or online at Walmart.ca

The retailer is kick-starting this special 30th anniversary campaign with a donation of $1 million, building on the more than $215 million Walmart Canada has raised and donated to Children's Miracle Network since 1994.

"As Walmart celebrates 30 years in Canada, we want to recognize and celebrate the partners who have been with us since the beginning, like Children's Miracle Network," said Rob Nicol, VP, communications and corporate affairs, Walmart Canada, in a release. "Together, over three decades, we've made an incredible impact on children's healthcare across the country. We remain focused on bettering the lives of children and we look forward to a very successful campaign."

This year's campaign theme is designed to celebrate the impact of 30 years of support, and features kids who have been patients of the13 children's hospitals in Canada that are supported by Children's Miracle Network.  

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