Walmart’s Great Value rebrand coming to Canada

Walmart is bringing its Great Value rebrand to Canada.

The private label’s first full rebrand in more than 10 years will roll out across stores this fall following the U.S. launch in April.

Featuring bold colours, clearer typography and visual cues to help customers recognize products more easily, the modern design creates consistency across the Great Value brand, Walmart said in a press release.

Canadians will begin seeing the new packaging appear across categories over the next two years. Some 150 products are expected to transition to the new look next year. 

First introduced in Canada in 2002, Great Value products now span nearly 20 departments and over 100 categories, including food, beverages, personal care products, household essentials and more.