“Our focus was to lay a foundation with the key assortment (of) everyday essentials that our customers are looking for in organics,” said Pablo Heyman. “We also wanted to be able to develop a compelling quality and price proposition.”
The launch was welcomed by Matthew Holmes, director general of the Canada Organic Trade Association, which represents and promotes the interests of organic growers, shippers, processors, certifiers, distributors, importers, exporters, and retailers.
"It's good news," said Holmes. "Walmart has progressively been increasing their share of and commitment to organic offerings across the United States and Canada."
The result, he added, is more competitive pricing, increased convenience, and hoped-for increased sales of organic products.