Wonder shoppable ad features bread-themed creations

A new Wonder campaign puts the spotlight on Wonder Bread-inspired creations – from bread-shaped candles to hand-painted earrings.  

As part of the “It Starts With Wonder” campaign, fan-made creations will be available to purchase via a new online store, with all sales going to the artists. 

The works were sourced from independent and small businesses who were already using Wonder as a source of inspiration for their designs. 

These creations are also the stars of a new commercial featuring Wonder-themed dog onesies, neon signs and even a NASCAR Pinty’s Series race car.  

"Great ideas start with Wonder. Fans know this, and have been making their own Wonder-inspired creations for years," said Angela McInenly, director of marketing at Wonderbrands, in a statement. "That's why we're tapping into these long-standing expressions of love by launching the shop, made up entirely of fan-made creations. We welcome Canadians to join us in showing these amazing creators some love!"

Canadians can also download a number of recipes on the online store like Chicken Tikka Grilled Cheese using Wonder White Texas Toast Bread. These recipes incorporate various product lines across sliced bread, hot dog and hamburger buns, wraps and English muffins.