7-Eleven Canada's Slurpee Name Your Price Day raises $69K for Food Banks Canada

UPDATE: This story was first published on Sept. 7

Who: 7-Eleven Canada 

What: The retailer raised $69,115 in support Food Banks Canada through its Slurpee Name Your Price Day.

On Sept. 21, consumers could purchase a large Slurpee for any price, with all funds collected to be donated to Food Banks of Canada.

"For over 50 years, we have been committed to helping the communities we operate in with events like Slurpee Name Your Price Day," said Marc Goodman, VP and GM of 7-Eleven Canada, in a statement. "We want to thank everyone who came out to enjoy a Slurpee and left knowing they made a difference in the lives of Canadians facing food insecurity."

Supporting local food banks is more important than ever as visits to food banks across Canada continue to increase. Last year in March alone, there were nearly 1.5 million visits made, and among those food bank users in Canada, 33.1% are children, 45.4% are single adult households and 8.9% are seniors. Food insecurity can affect anyone at any time, so join us by paying what you want while giving these Canadians what they need.

"Thank you to 7-Eleven and all those that supported the Slurpee Name Your Price Day event," stated Erin Filey-Wronecki, chief development and partnerships officer, Food Banks Canada. "It's been a tough year for those that struggle with food insecurity and your donations truly make a difference. On behalf of Food Banks Canada and the network of over 4,750 food banks and community organizations, thank you for your support."

With files from Canadian Grocer Staff

An earlier version of this article first appeared on Convenience Store News Canada