Jason Chong
ARTICLES BY THIS AUTHOR
- 7/20/2014
Vitaminwater refreshes Canadian product portfolio
Magic number for drink flavours in the marketplace is twelve - 5/20/2014
Labelling lawsuits underscore vigilance toward product packaging
The implications of the Coke/POM Wonderful lawsuit and what it could mean for packaging claims - 3/9/2014
Why beverage pods need their own section
A dedicated section for pods is needs as the selction and variety expands beyond tea and coffee - 12/3/2013
The next emerging soda segment: the mid-calorie soda
Mid-calorie sodas use natural sweeteners and regular sugars to maintain the taste profile - 9/4/2013
Energize energy drink sales through category solutions
When it comes to energy drinks, retailers are looking for products that complement their retail selling strategy - 6/23/2013
How adding more soda flavours to a line could end up being detrimental
With the proliferation of soda flavours, will Zevia run into the same problem as Glaceau Vitaminwater? - 4/28/2013
Mountain Dew's popular social media flavour contest debuts in Canada
A look at how the soda brand's contest on Facebook engages both consumers and retailers - 3/17/2013
Starbucks fixes segment blurring problem
- 11/25/2012
It's tea time at Starbucks
