Kelly Herdin

Marketing Manager

Author Profile

Kelly Herdin is Senior Manager Targeted Marketing at Federated Co-operatives Limited, a co-operative federation providing central wholesaling, manufacturing, marketing and administrative services to its approximately 160 local independent co-operative associations serving more than 600 communities across Western Canada. She is the author of "The Co-op View" blog series for Canadian Grocer.

ARTICLES BY THIS AUTHOR

1/5/2026
Fostering customer trust in a world of artificial intelligence
With the rise of AI, brands must strike the right balance between innovation and authenticity to maintain consumer trust

Kelly Herdin
3/17/2025
Celebrating our Western Canadian Roots with a throwback
The Co-op Throwback Sale features throwback prices from the 1990s and early 2000s on certain items throughout the store

Kelly Herdin
6/19/2024
Meet Co-op Essentials—an evolution in Co-op’s Food Store experience

Kelly Herdin
11/2/2023
An oat-fully delicious alternative made with the customer in mind

Kelly Herdin
1/2/2023
Doing local differently

Kelly Herdin
6/27/2022
Inflation is real. How can you help?

Kelly Herdin
12/15/2021
Catering to your customer this holiday season

Kelly Herdin
1/22/2020
Improving the customer experience, one kid at a time

Kelly Herdin
7/23/2019
Why we launched a print magazine in a digital world
Print media is still relevant even with the rise of digital and in some cases it's more effective.

Kelly Herdin
3/19/2019
Are you ready for these five trends?

Kelly Herdin