Kelly Herdin

Marketing Manager

Author Profile

Kelly Herdin is Senior Manager Targeted Marketing at Federated Co-operatives Limited, a co-operative federation providing central wholesaling, manufacturing, marketing and administrative services to its approximately 160 local independent co-operative associations serving more than 600 communities across Western Canada. She is the author of "The Co-op View" blog series for Canadian Grocer.

ARTICLES BY THIS AUTHOR

6/24/2026
Why genuine connection is your best retail strategy
As information overload and economic headwinds strain the consumer relationship, grocery retailers must build genuine, transparent connections in person and online

Kelly Herdin
1/5/2026
Fostering customer trust in a world of artificial intelligence
With the rise of AI, brands must strike the right balance between innovation and authenticity to maintain consumer trust

Kelly Herdin
3/17/2025
Celebrating our Western Canadian Roots with a throwback
The Co-op Throwback Sale features throwback prices from the 1990s and early 2000s on certain items throughout the store

Kelly Herdin
6/19/2024
Meet Co-op Essentials—an evolution in Co-op’s Food Store experience

Kelly Herdin
11/2/2023
An oat-fully delicious alternative made with the customer in mind

Kelly Herdin
1/2/2023
Doing local differently

Kelly Herdin
6/27/2022
Inflation is real. How can you help?

Kelly Herdin
12/15/2021
Catering to your customer this holiday season

Kelly Herdin
1/22/2020
Improving the customer experience, one kid at a time

Kelly Herdin
7/23/2019
Why we launched a print magazine in a digital world
Print media is still relevant even with the rise of digital and in some cases it's more effective.

Kelly Herdin