Kelly Herdin

Marketing Manager

Author Profile

Kelly Herdin is the Consumer Marketing Manager at Federated Co-operatives Limited, a co-operative federation providing central wholesaling, manufacturing, marketing and administrative services to its approximately 160 local independent co-operative associations serving more than 600 communities across Western Canada.

ARTICLES BY THIS AUTHOR

11/08/2016

The story behind Agriculture Month

In my last blog I talked about sharing your story as a way to get your message to consumers and create an emotional connection to your product or brand.
10/22/2018

A store brands strategy that gets results

Now more than ever Canadian consumers want
07/24/2019

Why we launched a print magazine in a digital world

Print media is still relevant even with the rise of digital and in some cases it's more effective.
03/20/2019

Are you ready for these five trends?

Vegan, plant-based, gluten-free, dairy-free and high protein claims were found on a large majority of product showcases at the Natural Products Expo West show held in California this March.
01/23/2020

Improving the customer experience, one kid at a time

Think of the last time you went to the grocery store. You probably strolled through the aisles, sipping your chai latte and getting excited about all the new products on the shelves to try, right?
08/20/2014

Your customers are changing. Are you?

I’ve read many articles in the past few months about the rise of household debt and income polarization among Canadians. Overall, Canadians are referred to as being “stretched.”
04/10/2014

Are Co-ops the golden ticket?

A look at how the co-op model is different from other businesses
03/09/2015

Bringing your brand to life

While thinking of a topic for my blog post, I looked down at my desk to see a brochure for a new program being launched internally. Looking through the brochure, I realized how consistent our creative design and brand messaging has become.