Kelly Herdin

Marketing Manager

Author Profile

Kelly Herdin is the Consumer Marketing Manager at Federated Co-operatives Limited, a co-operative federation providing central wholesaling, manufacturing, marketing and administrative services to its approximately 160 local independent co-operative associations serving more than 600 communities across Western Canada.



The story behind Agriculture Month

In my last blog I talked about sharing your story as a way to get your message to consumers and create an emotional connection to your product or brand.

A store brands strategy that gets results

Now more than ever Canadian consumers want

Why we launched a print magazine in a digital world

Print media is still relevant even with the rise of digital and in some cases it's more effective.

Are you ready for these five trends?

Vegan, plant-based, gluten-free, dairy-free and high protein claims were found on a large majority of product showcases at the Natural Products Expo West show held in California this March.

Improving the customer experience, one kid at a time

Think of the last time you went to the grocery store. You probably strolled through the aisles, sipping your chai latte and getting excited about all the new products on the shelves to try, right?

Your customers are changing. Are you?

I’ve read many articles in the past few months about the rise of household debt and income polarization among Canadians. Overall, Canadians are referred to as being “stretched.”

Are Co-ops the golden ticket?

A look at how the co-op model is different from other businesses