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Balzac’s Coffee Roasters appoints new vice-president of sales

Sonya Aquilina will focus on growing sales and distribution
Sonya Aquilina
Sonya Aquilina

Balzac’s Coffee Roasters has appointed Sonya Aquilina as vice-president of sales.

Aquilina will oversee company sales strategies with a focus on growing sales and distribution across Canada, according to a press release announcing her hire.

Prior to joining Balzac’s, Aquilina served as director of sales for Hain Celestial. She has also held sales strategy and marketing roles with such companies as PepsiCo, ConAgra, Barilla, and Campbell Soup Company.

“An exceptional sales leader with a long track record of success, Sonya’s business partner mindset and proven ability to scale premium brands made her the perfect person to head our sales team,” said Christine Cruz-Clarke, CEO of Balzac’s Coffee Roasters, in the release. “We are thrilled to welcome Sonya and I’m confident that her inspirational leadership.” 

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