Barry Callebaut Group appoints new CEO

Peter Feld replaces Peter Boon at the chocolate company
peter feld
Peter Feld

Barry Callebaut Group has appointed Peter Feld as its new CEO, succeeding Peter Boone who is stepping down for personal reasons.

"We are delighted that Peter Feld, a seasoned leader with over 30 years’ experience at top global consumer goods and services companies, is joining Barry Callebaut. His track record with international brands is exceptional. In addition, he has many years of experience in the food industry. This unique combination makes him the ideal person to further develop Barry Callebaut successfully with a focus on sustainable growth," said Patrick De Maeseneire, chairman of the company's board of directors, in a statement. 

Feld, previously CEO of Jacobs Holding, has leadership experience in companies on almost every continent. The 57-year-old, who is from Germany, headed GfK and WMF Group, a premium cookware and professional automatic coffee machine maker for private and professional customers.

In addition, he gained decades of experience in leading positions in the consumer goods industry, including Procter & Gamble, Johnson & Johnson and Beiersdorf. As former vice-president of the German Brands Association, he has also played a key role in driving forward the topic of sustainable development for the industry. 

"It is a great honour to assume responsibility as CEO of Barry Callebaut. Chocolate is a life-long passion, even more so as I started my career in the food industry. I am very much looking forward to bringing my leadership experience to Barry Callebaut and am excited about writing the next chapter of our success story together with the entire team," Feld said in a statement. 

De Maeseneire thanked Boone for his more than 10 years of service to Barry Callebaut: "As a next step, he has decided to set up life closer to home to be able to spend more time with his family. We wish him all the best for his future endeavours." 

This article first appeared on Convenience Store News Canada

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