B.C. grocer Choices Market reveals new look

Company unveils new "Heartbeet" logo and refreshed branding
choices market logo 2023

B.C.-based grocer Choices Market has revealed a new logo and refreshed brand.

The company has updated its website, newsletter and communications with a fresh look built around its new “Heartbeet” logo.

A beet in the shape of a heart, the logo symbolizes the retailer’s care for the health of its customers and its commitment to local, organic and specialty foods.

choices market newsletter
Choices Market newsletter

Choices Market will be extending the re-brand to its stores, starting with its Parksville location on Vancouver Island, to be unveiled Aug. 31.

"We’re focused on offering  the very best choices of local, organic and specialty food and wellness items,” said Tyler Romano, Choices Market's director of marketing, in a statement. “This refresh will help reinvigorate our brand – particularly with younger shoppers – while maintaining the values, service and offerings our existing customer base has come to love and expect from us.”  

Choices Market collaborated with strategic-creative retail consultancy, Rodmell & Company, on the re-brand.

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