Bonterra unveils interactive mural in downtown Toronto

Kruger Products’ Bonterra brand has launched an interactive mural at the Harbourfront Centre in downtown Toronto.

Visitors can “recover” ocean plastic by removing stickers from the mural, created in partnership with local artist Jasmin Pannu.

By engaging with the display, they’ll learn more about Bonterra’s sustainability efforts for the chance to win a variety of prizes.

Those efforts include the brand’s partnership with ocean cleanup company 4ocean. The two have pledged to remove 100,000 pounds of plastic from the ocean this year.

Bonterra’s line of responsibly sourced and plastic-free household paper products includes bath tissue, paper towels and facial tissue.

"We know that Canadians want to do their part for the environment, but they don't always know where to start. With this beautiful interactive mural, we're hoping to show them how simple it can be," said Susan Irving, chief marketing officer of Kruger Products, in a release. "By purchasing Bonterra products, consumers are supporting important organizations like 4ocean in their mission to clean up our oceans and build a sustainable future. We can all start small at home and make a difference together for a better planet."

The mural will be accessible and open to the public on August 17 and 18 from 12 p.m. to 8 p.m.