Crispy Minis takes Annie Murphy to the 'moon' in new campaign

Crispy Minis and actor Annie Murphy (Schitt’s Creek) have partnered again for the second installment of the brand’s “That’s Crispy” campaign.

The platform, launched last June, focuses on what it means to be “crispy:” to have fun without holding back. And for its second year, the brand brought out the “moon” on a moonless night in Huntsville, Ont.

On August 4, Crispy Minis created a full moon using hundreds of drones, with Murphy serving as resident “astronaut.”

The goal of the display was to illustrate that Canadians shouldn’t settle for one option.

"As we step into year 2 of 'That's Crispy,' we're excited to show Canadians the amazing things that are possible when they allow themselves to have the best of both worlds, whether that be in life or with their snacks," said Logan Chambers, senior director of marketing at PepsiCo Foods Canada, in a release. "Crispy Minis brown rice cakes are surprisingly delicious, yet gluten-free and 70 calories or less per serving. It's a product that defies expectations—kind of like conjuring a 'moon' out of thin air!" 

The campaign rolls out this week across digital, social, TV and out-of-home.