Brandless secures US$118 million to fuel growth

Brandless, the health, wellness and home products retailer, announced a US$118 million round of funding, as it continues to build back operations

The company’s mission is to sell better-for-you products that are free of branding, so to speak. The company briefly called it quits in February 2020 under SoftBank’s Vision Fund, but returned months later headed by SEO National.

The latest funding round was led by Clarke Capital Partners. The money will be used to acquire mission-driven, digitally-native brands to help grow the Brandless product portfolio.

Brandless will also invest in its community of social media influencers "who can advocate for their favourite products and monetize their social presence," according to a press release.

"The Clarke team understands how to successfully build and scale product portfolios in a technology-driven marketplace," said Brandless CEO Cydni Tetro. "They’ve been an incredible partner to Brandless, helping us expand our portfolio and strengthen our acquisition strategy to support companies who are committed to disrupting the status quo."

A version of this article appeared at ProgressiveGrocer.com.