Campbell's move toward digital marketing and e-comm VP of integrated marketing dishes on the CPG firm's doubling of digital spend Consumers more likely to share data if they get something in return More likely to share personal data with brands they trust Canadian beverage makers to slash calories Launches initiative to reduce non-alcoholic beverage calories consumed by Canadians Mobile adoption not just about millennials Discounts or coupons would encourage Canadians to pay with their phones Clover Leaf targets young professionals with new Toppers line Promotes new tuna products with sampling events and digital marketing Canadians are charitable at the checkout (survey) Contributions may be small, but checkout programs can still raise big bucks Tostitos turns tweets into recipes PepsiCo brand connects with moms through online recipe generator SodaStream shows the convenience of homemade sparking water First Canadian ad campaign looks to consumers think differently about drinking water Changing product launch plans Ready to bet on a different approach? Provigo scores three-year Habs sponsorship Customers can win loyalty points whenever the Canadiens win a game First Previous 33 34 35 36 37 Next Last
