2017 Golden Pencil winner: Diane J. Brisebois Retail Council of Canada president and CEO talks about her love for the industry Sobeys' secret shopper turns heads in holiday campaign The grocer shifts from product-focused ads to storytelling to build an emotional connection with consumers Check this out: Inner voice sends Giant Tiger into Christmas Chunky looks to feed the time-starved millennial male Amid slumping soup sales, Campbell gives its Chunky brand an advertising boost Cheerios continues to spread Olympic 'Cheer' General mills-owned cereal brand brings back postcard program ahead of 2018 Winter Games Check this out: The battle of British Christmas adverts begins Ads from Aldi, Asda, Waitrose and more Longo’s puts family standards first in repositioning With grocers increasingly touting fresh, family-owned chain looks to stand apart Amazon partners with food-focused websites on shoppable recipes Prime Now members can have ingredients delivered to their door within two hours Petcurean launches more sustainable packaging B.C. Metro severs ties with spokesperson accused of sexual misconduct Éric Salvail has been part of the grocer’s marketing efforts for the past year Toonies for Tummies issues a call for sponsors Clearing up food date label confusion The Consumer Goods Forum and Champions 12.3 are calling for companies worldwide to simplify food date labels by 2020 in an effort to reduce food waste First Previous 43 44 45 46 47 Next Last
