Consumer group suing Ben & Jerry's over eco-friendly claims

Organic Consumers Association says ice cream brand's advertising creates false perception that it's dedicated to a clean environment

A consumer advocacy group has filed a lawsuit against Ben & Jerry's alleging the ice cream company misleads consumers about its environmental practices.

Vermont Public Radio reports a lawsuit filed in Superior Court of the District of Columbia by the Organic Consumers Association claims Unilever, the parent company of Ben & Jerry's, used advertising to create the false perception that the ice cream company "is committed to a clean environment and high animal welfare standards."

The non-profit says most of the milk used in Ben & Jerry's ice cream doesn't meet its standards for animal care and labour practices. They also claim that farms supplying the company are polluting Lake Champlain and Lake Carmi.

A Ben & Jerry's spokeswoman says the company does not comment on lawsuits.

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